TELENET DATA INNOVATION TEAM

THE MISSION

Telenet’s Data Innovation team is designed to come up with innovative ideas and launch experiments that increase the Return on Data for its customers. From within the Residential Marketing Department, the team designs and guides processes to discover new opportunities to use customer data to improve communication, products and services. It is important to sharpen the competitive edge of Belgium’s number 1 Telecom and Entertainment company with amazing data-driven customer experiences. It was our job to help the installation of the new team and define goals & roadmaps. We continuously help to install a mindset of trying out and boost internal acceleration. Our consultants guide scoping exercises, manage ideation workshops and guide the build-measure-learn process of various ideas.

DETAILS

  • Customer: Telenet
  • Sector: Telecom
  • Location: Mechelen, Belgium
  • Year: 2017
  • Department: Residential Marketing

THENEWBLACK.agency is a Innovation & Transformation consultancy agency that helps organisations innovate faster and hands-on.

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